Hers is largely a fascinating success legend. The slip she trekked is merely extraordinary. From her humble beginnings to her display stature within the leisure world, Aster Amoyo can if truth be told be regarded as as an comely characteristic mannequin for folk who dream to scheme it big of their chosen subject.
For one, her passion, dedication, labor and resolution made her a hit within the a host of mediums she entered. Her big range of roles entails that of being a skill supervisor, leisure columnist, former TV and radio persona, magazine author, PR directress, alternate, record and film government, entrepreneur, managing director within the corporate world andnow, a favored showbiz vlogger.
Who would bear draw that a actually simple lass from Borongan City, Japanese Samar might well perhaps finish this powerful? Interestingly, she didn’t if truth be told belief to enter order alternate then. After ending high faculty in her native province, she traveled to Manila and took a two-twelve months secretarial direction, without vivid that she would lastly be enmeshed in showbiz.
It was in 1974 when she was taken in as secretary of veteran PR specialist and skill supervisor Norma Japitana who was holding a high space at Vicor Song Corporation, the main recording company for the time being which was owned by cousins and music icons Vic del Rosario Jr. and Orly Ilacad. When the recording company moved space of work to Aurora Boulevard in Cubao in 1976, she obtained promoted as PR Assistant.
In December 1977 though, del Rosario and Ilacad separated and Aster opted to be half of the latter in forming OctoArts Worldwide which was formally launched in January 1978. Under stated recording company, Aster helped managed the careers of some of basically the most well-appreciated names within the music industry at some level of those times take care of Eva Eugenio, Boyfriends, Cristy Mendoza amongst others.
When the ‘80s ushered in, the recording company spawned the careers of Concert Queen Pops Fernandez, Jamie Rivera, Joey Albert, the unhurried Francis Magalona, Michael V., and Ogie Alcasid.
Even Megastar Nora Aunor made an album beneath OctoArts which was titled, “Handog.” The recording firm also obtained world labels take care of RCA, Motown, CBS, Virgin, and so forth. Thru all these, Aster was one in every of the main driving forces. In 1992, Ilacad branched out into film manufacturing and constructed OctoArts Motion photos. At the beginning, Aster acted as Advertising and marketing/Promotions head. When the film outfit churned one field-space of work hit after but any other, she obtained promoted as Vice-President for Promotions, a proof of her comely promo facing. While with OctoArts, she helped managed the careers of well-known stars take care of Jeric Raval, Lara Morena, Mikee Villanueva, Shirley Fuentes and Jennifer Mendoza, amongst others.
Other than these, Aster juggled into different endeavors which further solidified her enviornment of interest within the ‘biz. She wrote for different accepted showbiz magazines take care of “Liwayway”, “Movie Flash”, “Kislap”, “Intrigue”, “ORIG”, “Reputation” and “Sizzling Reproduction” amongst others. Till now, she quiet maintains her columns for renowned tabloids “Americans’s Journal” and “PM” (the afternoon model of “Pilipino Star Ngayon”).
1993 witnessed her foray into television cyber web hosting. She, alongside side the unhurried Anselle Beluso headlined the reside-rating showbiz-oriented discuss order “Isang Tanong, Isang Sagot” (“ITIS”) produced by no longer no longer up to the Queen of Intrigue herself, the unhurried Inday Badiday and accomplice Gene Palomo which aired on ABC-5 (now TV 5). Attain 1996, GMA Network tapped her companies and products to host “Inner Showbiz”, but any other top-rater on its timeslot.
Radio also grew to change into share of her well-known leisure mediums, as she did a two-hour program over at DWIZ in 1996 (also titled, “Inner Showbiz”) for four years. She was in an enviornment to ask basically the most well-appreciated personalities to visitor in stated radio program, alongside side former President Gloria Macapagal-Arroyo. In 2017-2018, 8 TriMedia Broadcasting Network engaged her to be one in every of the main hosts of “Inner Showbiz” alongside the unhurried comedian-radio host Shalala and broadsheet columnist Joseph Peter Gonzales.
Amazingly, Aster no longer most efficient grew to change into a hit within the leisure industry as she proved her mettle within the corporate world. After her tenure with OctoArts in Decemnber 1999, she helped her Japanese friend Koji Miyashita in inserting up his alternate within the Philippines. Telco-related, Aster served as Managing Director for the Pilipinas Worldwide Advertising and marketing Providers and products, Inc. (PIMSI) which was later renamed to Key Square, Inc. She began the corporate in 1997 with accurate just a few crew individuals but due to her management, the numbers grew unless the time she retired.
Currently, Key Square, Inc. and its affiliates employs more than 400 contributors. Other than this, she also grew to change into Mr. Miyashita’s industrial accomplice when he constructed TOKI, a favored Japanese restaurant located in Bonifacio Global City in Taguig City in 2008 acting as the president. She was also instrumental in inserting up Shinagawa Lasik and Swish Center (but any other of Mr. Miyashita’s alternate venture) which at display boasts of three branches already (Makati, BGC and Ortigas Center).
Aster had her half of the publishing subject as well when she fashioned Global Publishing and Leisure Corporation (GPEC) in 2001. GPEC did the editorial work then for “Pinoy Gazette”, the longest-running Filipino newspaper in Japan. It also gave birth to some calm leisure magazines called, “S Journal”, “Inner Showbiz” and “Megastar Residing” which made an indelible designate within the market. While doing these corporate ventures, Aster didn’t leave the leisure industry as she successfully blended the two worlds. For years, it’s commendable how she was in an enviornment to juggle her time and gave her easiest to the reverse fields. No topic how busy she was, she was in an enviornment to join the two. It might perhaps well perhaps also be stated that every the experiences and exposure she obtained from the ‘biz, she successfully applied within the corporate world to her advantage.
When she formally retired from Key Square, Inc., the pride of Borongan went aid to her first love, which is order alternate. Till now, she’s quiet writing and facing talents. A former member of the Philippine Artists Managers, Inc (PAMI), amongst the stars she is at display co-managing with Viva are: Jay Manalo, Cristina Gonzales, Sofia Romualdez, Jao Mapa, Alonzo Muhlach, Rey “PJ” Abellana, Jojo Abellana, Efren Reyes, Kier Legaspi, Rhen Escaño, Kenneth Co, Charles Dabao, Liz Alindogan, Aurora Sevilla, Aliyah Sevilla, Millen Galang, Frost Sandoval, Angels Morena, Micaela Raz and Stephanie Raz, Pamela Ortiz, 2019 Miss Earth Philippines Janelle Tee, amongst others.
Proving her pure versatility to adapt to altering platforms, Aster has also successfully entered the vlogging world at some level of the pandemic in 2020. Her “TicTALK with Aster Amoyo” is progressively organising its enviornment of interest with its non-public, rare and in-depth interviews of local celebrities. No topic the obstacles of getting guests due to the health anxiety within the country, it’s commendable how she and her manufacturing crew are in an enviornment to drag it off. To her credit rating, YouTube has already bestowed on her its Silver Button Award for reaching 100,000 subscriptions (it’s currently nearing 150,000.) Her display purpose is to lastly reach the 1 million designate, which is rarely any longer a faraway probability pondering how passionate and hardworking she is.
Stopping is a lot from Aster’s vocabulary. She quiet has plenty left within the tank, so as to discuss. Cherish vintage wine, she becomes better and better within the passing of times. Over the years, she believes that in order alternate, love begets love, respect begets respect. That’s why she is amazingly grateful of her prolonged-standing exact relationship with the stars, artists, skill managers and the industry contributors. Positively, she’s going to finish more within the arrival days, proving that nothing is rarely any longer likely need to you if truth be told love what you produce. (Joseph Peter R. Gonzales)
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