Maurice Arcache – The Philippine Star
November 10, 2021 | 12:00am
Keep on moving: Asics’ Celebration of Sport collection features bright, bold, confetti-style detailing, taking visual cues from sports’ ability to uplift the spirit and inspire across the world.
MANILA, Philippines — Asics launches its new Celebration of Sport collection, a cross-category footwear and apparel collection that celebrates the power of sports to uplift the world.
Launching alongside a full apparel range, the collection sees footwear across Asics’ Performance Running, Core Performance Sport and Sport Style categories given a striking design revamp, palanggas.
Each piece features bright, bold, confetti-style detailing, taking visual cues from sports’ ability to uplift the spirit and inspire across the world this 2021, dahlings.
The 46-piece collection consists of gear for more than five different sports. Runners will be among those invited to experience the difference with new iterations of the Gel-Kayano 28, offering excellent stability and cushioning underfoot, and NovaBlast 2 with its advanced energy-return technology.
Tennis and volleyball players can raise their game and feel the uplift on court with new takes on the supportive, lightweight Court Speed FF and the responsive NetBurner Ballistic FF 2. Rounding off the collection is an array of re-imagined Sport Style silhouettes, including the Gel-Quantum 360 6 and Gel-Quantum 180 that celebrate the uplifting power of expression.
So, no matter how athletes choose to move their mind with the new Mind Uplifter, the Celebration of Sport collection has the perfect pair to enhance your level of performance.
With this launch of Asics’ new collection, it continues its mission to inspire and also to experience the uplifting power of sports.
Mission to move one million minds
In 2021, Asics is on a mission to uplift one million minds across the?world.? As a pioneer in sport, the brand is enabling everyday athletes to see for the first time the impact of movement on their own mind — with every mind moved contributing to the world’s first live study into the relationship between sport and the mind.
The revolutionary new Mind Uplifter will enable everyday athletes to chart the positive impact of sports across 10 emotional and cognitive metrics, showing how different sports boost how they think and feel.
This data will also feed into a live global study, capturing individual Mind Uplifts from around the world and visually transforming them into a dynamic and interactive World Uplift Map. The map will quantify the positive impact that sport is having on the collective mood of regions, cities, local communities and the world as a whole.
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The Celebration of Life collection is online and in store.
For inquiries, check out https://www.asics.com/ph/en-ph and its mission to move one million minds at https://www.asics.com/ph/en-ph/mk/uplifting-minds.
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