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Ginebra teams up with Olympic gold medalist Hidilyn Diaz for timely new campaign

Ginebra San Miguel honors Filipinos who take dangle of to upward thrust above the challenges of the pandemic, courtesy of its new campaign “Huling Patak ng Bagong Tapang.”

The newly launched ad echoes the lives of tangible unusual-day heroes through their reviews of sacrifice and never-divulge-die spirit: A father whose barbershop business used to be suffering from the pandemic, a student who puts himself through on-line school as a tricycle driver, a balut seller who must work day-to-day to create ends meet, and a medical frontliner who dangers her lifestyles to assign patients. Then, there’s the yarn of weightlifter Hidilyn Diaz, who persevered and gained the country its first Olympic gold medal.

In step with Ginebra San Miguel Crew Trace supervisor Paolo Tupaz, “Huling Patak ng Bagong Tapang” showcases the indomitable spirit Filipinos are identified for in every single place the arena. “lf you mediate you’ve already given it the entire lot you’ve obtained, mediate all over again. Would possibly perchance presumably huling patak ka pa na ibubuga,” Tupaz explains. “We hope that these reviews will inspire others to carry out the identical, be motivated, and crawl forward to this new future.”

The advertisement is furthermore accompanied by catchy tune and upsetting lyrics which are inclined to connect and resonate with listeners and viewers. Per the delivery of the new campaign, Ginebra San Miguel furthermore introduces the Hari special edition commemorative bottle as a tribute to Hidilyn’s difficult success yarn.

“Napakahalaga na manalo kaming mga atleta ng medal sa Olympics dahil gusto namin na makapagbigay ng pag-asa at inspirasyon sa lahat ng Pilipino, lalong lalo na sa panahon na para bang wala ng katapusan ang pandemic at wala rin graceful news,” says Diaz, a Ginebra imprint ambassador since 2019. “Nanood tayo ng laban ng bawat Pilipinong atleta at doon nakita ng lahat ‘yung bagong tapang nating mga Pilipino.”

Tupaz adds: “Ginebra San Miguel will not be appropriate a drink. The imprint that has been consumed and trusted by many Filipinos since 1834 has, likewise, stepped forward and changed into an emblem of braveness, hope, resiliency, solidarity, and malasakit. We hope that through selling our imprint values in our campaigns, we relief inspire our nation to upward thrust above the challenges of the pandemic.”

“In gentle of the chronic challenges posed by the pandemic, which has disrupted the lives of all and demanded from every the very closing ounce of energy, will, and hope to conquer on a day to day, Ginebra San Miguel echoes the decision to shut in the battle and never stop,” says Ron Molina, Assistant Vice President and Marketing Supervisor of Ginebra San Miguel Inc. “On yarn of collectively, that lifts the spirits of households, communities, and the total nation. ‘Ang malasakit na ibinigay kay sarap na parang tagay’, as the jingle goes.”

Ginebra San Miguel Inc. (GSMI) is the producer of Ginebra San Miguel, the arena’s biggest-selling gin, in accordance to the main international drinks journal Drinks Worldwide. It’s furthermore a 15- time Gold Quality Label awardee of the Monde Different Worldwide Quality Institute.


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