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‘Overwhelmed with orders’: How Filipino food enterprises thrive despite pandemic

MANILA, Philippines — Food change has been more current than ever for the explanation that pandemic hit. As we’ve all been staying at home, we’re more inclined to envision out new dishes and desserts that we can with out teach repeat online from our homestead.

Some of the a hit meals entrepreneurs that bear risen these attempting instances shared their enthralling reviews on how they’ve grown their change no topic challenges precipitated by lockdown and safety restrictions:


Sweettea is a milk tea shop founded by Charlene Francisco Sy and her husband in 2019. They’ve expanded from one to 18 retail outlets in a span of two years, thanks in portion to its success in meals transport markerplace Foodpanda.

“We’re one among the few retail outlets that are open at that time and we are overwhelmed with orders from Foodpanda. They helped us develop the change in this kind of immediate time frame,” Charlene talked about, who juggles her roles as change proprietor and IT manual.

Other than the visibility, she furthermore likes that the foodpanda carrier provider app helps her glimpse important files that enables her to deem and to smartly deal along with her change. The logo is furthermore supportive in executing her marketing systems, she talked about. She plans to develop and bear a “Sweettea in each and each metropolis.”

Bigg’s Diner

But another meals change sucess is Bigg’s Diner. Based by Carlo Beunflor’s mother and partners in 1983 in Bicol, Bigg’s Diner used to be the answer to the needs of Bicol for Western meals. Armed with a stable vision, no topic non-public setbacks, the partners took out a monetary institution mortgage to ranking started, and right here they’re truly.

38 years later, Carlo leads the firm’s tenured workers, while training workers to “pink meat up them” and “give them the total resources” important in reaching their targets.

After signing with Foodpanda in 2020, Carlo felt the sign used to be ready to deal with components and challenges they’ve been facing as a firm in a “swift” and “outright” formula.

“Our partnership with foodpanda augmented our gross sales very much at some point soon of the pandemic,” talked about Carlo. “Within the slay, we may presumably snatch to bear a important presence in greater cities equivalent to Metro Manila, Cebu, and Davao nevertheless our sign strongly appeals to smaller provincial key cities as smartly.”


Ribshack started at a meals court in Downtown Bacolod City in 2012. The founders had to work arduous for a stable explain for 3 years.

But now they’re teach in kiosks, weekend gala’s, and division retail outlets.

Ribshack joined Foodpanda in 2020 and currently has 17 branches open on the app. “Resulting from the eating restrictions at some point soon of the pandemic, foodpanda has helped support our presence, especially for the possibilities who can not streak out or dine in,” talked about Adrian Alagao, Ribshack’s Head of Operations.

“By tapping into the client monstrous of foodpanda, we can readily create greater to those possibilities who may presumably furthermore need otherwise not considered or visited our restaurant,” Alagao added.

For future plans, Adrian hopes to “create greater to more areas right here in the Philippines.” This furthermore entails persevering with the firm’s meals-transport partnership with foodpanda to connect more places.

Penong’s Barbecue Seafood & Grills

Penong’s Barbecue Seafood & Grills is a homegrown restaurant chain in Davao City that used to be founded in 2004.

Chad Robert Boniface Regis, the sign’s Chief Executive Officer, says his ardour for cooking used to be the explanation he had consistently been “fascinated” by the restaurant change. He by some means pursued the thought that when he had a family of his own.

“The main three months used to be a wide fight. I’d get up early each and each day to open the store and attain home boring from work correct to attain a longtime sign name and a official foundation for my product and change,” Regis talked about.

The arduous work paid off though. Penong’s now has 40 branches, including these in SM Butuan, SM Traditional Santos City, and Quezon City. After partnering with Foodpanda in 2020, the sign elevated its presence to 27 retail outlets online.

“(It has helped) us build an online presence thru usually promoting our products on its platform, connecting us with enormous buyer audiences, and riding more transport gross sales,” Regis shared.

His advice to aspiring restaurant home owners? “Derive your ardour and create a living out of it.”

The Brewed Mates

The international pandemic may presumably furthermore bear had a typically corrupt affect on each person, nevertheless it has furthermore pushed us to envision out to be resourceful in growing new monetary alternatives for ourselves. 

The entrepreneurs on the abet of The Brewed Mates know this all too smartly. Despite the total lot, they’re about a of the blessed ones who now bear an enthralling success yarn to repeat after overcoming challenges of building a change amidst the pandemic.

The Brewed Mates is a homegrown coffee and tea thought shop that opened its first bodily store at SM San Mateo on November 1, 2020,  while in the midst of the crew quarantine restrictions.  

This used to be a bold switch by its five partners who pursued their dream of proudly owning a change. On March 30, 2019, two of the partners – John Daliwan, Operations Director and Jacque Corona, President and Chief Executive Officer- attended a Franchise Expo at SMX Conference Middle in Manila on the lookout for capability franchise ideas to make investments in. 

The crew got together two months later, and while having lunch at Conrad Manila, they determined to start a change with an on the origin conceived thought as a change. 

Pooling together their skills all the perfect design thru a total lot of industries of meals & beverage, plant operations, offer chain, and finance, the younger consultants determined on venturing into a change, essentially based fully on an ardour that they all shared — coffee and tea beverages. 

Despite the fact that the thought that used to be born in 2019, it used to be not easy to start materializing it amidst lockdowns. The change thought is predicated on their very own non-public preferences and experiences with their favourite beverages.

“We felt that we didn’t are seeking to be correct one other coffee and tea shop. We desired to search out our own niche in a sea of brands already current in the market. That’s why we even handed providing naturally brewed coffee and tea-essentially based fully beverages in a cup that is meant for sharing, correct as how the people in our crew have a tendency to portion their drinks, and furthermore indulge in for my portion,” talked about John Daliwan, Operations Director of Brewed Mates.     

The crew determined to open at SM Division outlets, presenting their thought to the administration of SM City San Mateo in January 2020. By a series of deliberations and a thorough screening of the sign, they bear been licensed to win 22 situation up all the perfect design thru all SM division retail outlets nationwide.   

“At the origin, we bear been given an award leer to feature on Would possibly maybe well perhaps simply 1, 2020. Then again we bear been compelled to switch our opening to a tentative date when the pandemic took space in March,” continued Daliwan.  

On June 12, 2020, the crew determined to bear a gradual opening by accepting win-united statesand online deliveries inside of their neighbourhood in Rodriguez, Rizal. They got the notification of approval from SM San Mateo administration in October 2020, and started working their mall kiosk on November 1, 2020. 

This day, The Brewed Mates operates in 7 places at varied SM division retail outlets. They’ve changed into current for serving inexpensive, handcrafted Espresso and Milk Tea variants that possibilities can repeat in “Buddy Cups” with choices of two flavours in a single cup and in to hand “To Hasten” bottles. “We proudly exercise native beans and offer zero sugar beverages,” talked about Jacque Corona, President and Chief Executive Officer of Brewed Mates. To abet these tormented by the pandemic, they furthermore prioritize hiring workers who’re residents living shut to their retail outlets. 

To abet even more entrepreneurs attach their change venture, SM currently launched The SM StartUp Equipment, which provides little online firms the treasured pink meat up and different they bear to win 22 situation up their very own shop in an SM mall. Right here’s currently on hand perfect to the fundamental 100 digital essentially based fully MSME home owners, who enact not bear a shop inside of SM or another bodily store, in general nevertheless operate a thriving online commerce space. 

The authentic equipment entails edifying condominium charges and free exercise of kiosks or carts, giving the sign free publicity in SM online resources and ad areas inside of division retail outlets; monetary help with BDO; and mentorship from SM consultants on operations and marketing.

The StartUp Markets, as they’re going to be known as, will be located in high mall places inside of 13 regional and premier division retail outlets in fundamental cities: SM North Edsa, SM Megamall, SM Mall of Asia, SM Southmall, SM Pampanga, SM Clark, SM Huge Central, SM Sta. Rosa, SM City Cebu, SM Iloilo, SM Bacolod, SM CDO Downtown Premier, and SM Lanang Premier. To follow and be an side of The SM Startup Market in any of the above division retail outlets, refer to or follow @smsupermalls on all their social media accounts.

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