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SM Markets innovates, offers resto products

The Philippine Star

October 17, 2021 | 12:00am

A customer assistant shows a branded food product to a shopper at a SM Markets outlet.

MANILA, Philippines — SM Markets has redeveloped the dining experience for customers of its partner stores by making their products available inside the supermarket.

Products of partner restaurants such as ready-to-cook and ready-to-eat meals have been allowed to be marketed at the SM Markets for the customers’ easy access amid government restrictions on dining brought by the COVID-19 pandemic.

“By offering our supermarkets as venues for these products, SM Markets allowed its partners to reinvent the dining experience with their bestselling dishes and bring the restaurant closer to home,” said Arnold Daluz, SM Hypermarket president.

Living up to its “Here to Serve” mantra, SM Markets currently carries some 22 brands of various restaurant partners in 68 of its stores.

Among these are the Max’s group of restaurants such as Pancake House, Max’s, Yellow Cab, Teriyaki Boy and Dencio’s.

Also, it carries other brands like DECS, Goldilocks, United Steak, Tokyo Tokyo, Tapa King, Adobo Connection, Rico’s Lechon, Ramen Nagi, Ersao, Biggs, Marina, Cibo, Kenny Rogers, Yes Efren’s barbeque, the Moment Group’s Manam, Din Tai Fung and 8 cuts.

Acknowledging the need to support the food businesses of its partners, the supermarket business of SM responded by developing the marketing approach of allowing them to market their products inside the SM Markets.

Justin Chua, president of DECS Dimsum Dynasty Inc. said the company is grateful that SM Markets has expanded its product lines that include DECS frozen items.

DECS frozen items such as the various variants of siomai and other dimsum products are now available in several SM Markets. It also gave DECS the opportunity to reach to families by making DECS’ products available online through

Part of SM Markets’ support to its micro, small and medium enterprises suppliers’ operations is working closely with its supply chain partners to ensure that its shelves are stocked and enhanced with its product range especially essential items for its customers.

The pandemic brought about not only the need to overcome the health crisis but the need to provide greater support to sustain the well-being of many components of the local economy,” it said.

As an essential business, we aim to be resilient to sustain operations especially for the sake of our customers, our partners and our communities,” said Jojo Tagbo, president of SM Supermarket.

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