James Bond merch runs from the ridiculous—who can forget Del Monte’s 2009 campaign for “the male celebrity women would most like to get their tongue around” and the Superfruit Smoothie result—to the sublime.
We talk of luxury watch brand Omega and their long-running double-0-association. Of luxury luggage brand Globe-Trotter and their Bond luggage sticker set and Limited Edition 007 Carbon Fibre Case. And of luxury photography brand Leica, kings of lust-inducing cameras since 1869, who today announce a limited “007 Edition” of their Q2 model.
There is also a tie-in exhibition featuring behind-the-scenes No Time To Die pictures by longtime Esquire and Bond photographer Greg Williams, alongside Michael G. Wilson, producer of the Bond films together with his sister Barbara Broccoli and founder of the Wilson Centre for photography, plus on-set Bond photographer Nicola Dove.
Leica cameras also feature in No Time to Die, in Bond’s Jamaican home and also in Q’s London home… yes, the model is a Q2 model.
Daniel Craig and Greg Williams worked on a Leica earlier this year, the ‘Leica Q2 Daniel Craig x Greg Williams’—although it wasn’t an official Bond-endorsed release, it didn’t stick around long before it sold out.
“We bonded over our shared love of cameras on ‘Casino Royale’,” Williams says. “Daniel takes beautiful photos and has a great eye. The Leica Q2 is an extension of me—you never see me without one around my neck.”
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The new limited edition British racing green Q2 features the 007 logo on the deck cap and the Bond gun barrel design on the lens cap. There’s 250 of them, each individually numbered and each comes in a handcrafted case designed by the aforementioned Globe-Trotter.
The exhibition will run from 10 September to 15 October at Leica Gallery, 64-66 Duke St, London.
No Time To Die will be released on 30 September. Fingers crossed, eh?
From: Esquire UK
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